As the number of Covid-19 cases increases, many news publishers around the world are rapidly developing more print and digital services, especially daily newsletters, to provide news and information about the pandemic.
German licensed media, the fourth generation, a 150-year-old family business with 3,000 employees, published daily newspapers Ruhr Nachrichten, Dorstener Zeitung, Halterner Zeitung and Münsterland Zeitung and advertising paper. They also publish trade magazines and run print and digital businesses.
They also participated in the WAN-IFRA's Table Stakes Europe local news program, which is supported by the Google News Initiative.
] On March 17, Lessing worked hard at home to help readers keep the virus at home, but got the help they needed. A page was published on this page (left), For people to fill in and tape to windows or doors.
This page provides readers with their name, phone number, and place for specific requirements or other notes.
The company also recently completed the work of a video studio and is now recording a large number of videos, said Philipp Ostrop, head of product development for Lensing.
"We don't have much time to deal with all the details and technical possibilities of the new studio. That's why we learn at work-sometimes live in the camera", Philipp Ostrop , Lensing Media
in addition to their daily local newsletter, he also said that Lensing has released a Coronavirus newsletter. Ostrop said, "Of course, the focus is on the situation in our region, and of course information on the overall situation in Germany and around the world."
"We also send this new Coronavirus newsletter to other recipients. Local newsletters , Because the demand for information is so great. Readers appreciate it. The open rate is usually over 50%. "
" We are currently working with two local radio stations to launch a regional daily Corona Virus Podcast. It does not Should be about medical issues (there are already some popular podcasts in Germany), but about everyday life in the Coronavirus era in our region. "
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- Robyn Tomlin, News and Observer and Durham Herald Sun Executive Editor
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