New York—News agencies across the United States are setting up paywalls to share coverage of the coronavirus pandemic, and many hope this public service will convince more readers to eventually become paying customers.
At the same time, social stagnation caused
media, from the New York Times to Telegraph-Forum in Bucyrus, Ohio, to let go, because the virus exacerbated advertising revenue The decline, which has slowed down advertising revenue, has led to layoffs and vacations.
People do not need to subscribe to read Coronavirus reports.
Telecommunications Forum editor David Yonke wrote to the reader explaining the move.
Financial concerns should not keep anyone away from news and information that could be life and death. 19659002] The exercise was familiar to the Palm Beach Post in Florida, which dropped the toll wall when the hurricane swept the coast. Executive editor Nick Moschella said the biggest difference here is that no one knows how long the "storm" will last.
"When they need us most, they want us for free."
Sunday, Columbus, Ohio, had more than 1 million page views on its site, with 670,000 unique visitors. Executive editor Alan Miller, who is also the regional editor of 21 Gannett newspapers in Ohio, said that a week ago, the site had 271,000 page views and 55,000 visitors.
Readers are eager to learn more about local shutdowns and tested people in the community. A popular story in Florida is the exhausted legend of Boca Raton, a man who needs to be tested. Miller said the service story is also popular, just like the detailed steps people should take if they suspect they are infected.
"We are offering it for free as a public service and hope readers who appreciate it can consider subscribing. He said.
Some organizations have made their own recommendations. The Washington Post website has one Readers of the letter ’s executive editor, Marty Baron, offer a subscription discount of $ 29 per year.
"I hope you agree to the first year of news subscription at this price for the press It's Cheap
The Seattle Times sees its online readership triple and tenfold at key times, writes executive editor Michele Matassa Flores . In the column. She said the result was an increase in subscriptions.
News consultant Ken Doctor said, "It's one thing to watch CNN and understand what's going on in the White House."
But doctors worry that news organizations will gain readers with newly discovered appreciation for their work Any gain will be offset by the loss of advertising revenue. If concerts and other events are canceled and people are avoiding restaurants, then advertising will dry up.
Sacramento (California) News and Review Weekly cited factors this week, where it suspended print publications and its sister paper at Chico, Reno, California, CA.
"We will have to suspend publishing and lay off almost all of our outstanding and talented employees, and we just hope so." Publications President Jeff vonKaenel.
Similarly, the Military Times took dozens of its staff on vacation for two weeks. This publication for veterans and active duty soldiers relies on special events being cancelled.
Advertising was also hit on the Palm Beach Post, but Moschella said it's too early to tell the ultimate damage.
"We hope readers will be able to mitigate them," the doctor said.
The Associated Press received health and scientific reporting support from the Howard Hughes Medical Institute's Department of Science and Education. The Associated Press is solely responsible for all content.
David Bauder, The Associated Press